GTM Engineering, Priced Right
Every tier priced below the agency market median. The easiest GTM hire you'll make.
3-month minimum engagement. Monthly billing. All tiers include a free consultation to scope fit.
Deal Intelligence
Market mapping, founder intel, and acquisition targets for PE deal flow
3-month minimum
- Verified contact intelligence (500-1K/mo)
- Legacy industry & PE target enrichment
- Acquisition target identification
- Market mapping & coverage reports
- Monthly strategy call
Pipeline Engine
Managed outbound into legacy markets
3-month minimum
- Everything in Deal Intelligence
- Enrichment pipeline for low-coverage industries
- CRM integration + data architecture
- Warm intro mapping + graph intelligence
- Competitive + market intelligence
- Bi-weekly strategy + architecture calls
Revenue Systems Partner
Fractional GTM Engineer
3-month minimum
- Everything in Pipeline Engine
- Full pipeline infrastructure ownership
- Multi-agent AI pipelines
- Custom tool builds + API integrations
- PE deal sourcing + investor intelligence
- Weekly calls, Slack access, same-day response
How We Compare
Benchmarked against 228 GTM Engineering professionals across 32 countries. Data from the State of GTM Engineering 2026 report.
Hiring In-House
WalterSignal
GTM Engineering Agency Fees (n=71)
Source: State of GTM Engineering 2026 Benchmark Report (228 respondents, 32 countries)
Project Work + Websites
One-time builds alongside our core GTM engineering services.
Landing Page
Conversion-optimized single page
One-time, you own it
- Custom design
- Mobile responsive
- Contact form + analytics
- Delivered in 48 hours
Professional Website
Full site you own forever
One-time, no subscriptions
- Custom design for your brand
- Multi-page + SEO
- SSL + hosting setup
- You own the code
Automation Build
One-time project scoped to your needs
Scoped after discovery
- Custom automation workflows
- AI agent development
- CRM / tool integrations
- 30-day support included
AI Voice Agent
24/7 inbound call handling for your business
- Custom voice agent trained on your business
- Lead qualification + CRM integration
- Appointment booking
- Live in under a week
Outcome-Based Engagements
We don't charge for effort. We charge for results. Choose the model that fits your risk tolerance.
Pilot
30-day proof of concept with defined milestones
Professional fee waived*
- Pre-defined success milestones
- Pay full rate only if we deliver
- Weekly progress reports
- Convert to any tier on success
*Technology costs (data, APIs, verification) billed at cost. Typical range: $200–$800.
Start a PilotPerformance Hybrid
Reduced base + bonus tied to outcomes
of standard tier + per-result bonus
- +$250 per qualified meeting (B2B)
- +$1,000 per qualified intro (PE)
- +$2,500 per completed market map
- Capped at 2x standard tier rate
- Technology costs included in base
Success Fee
We earn when your deal closes
of closed deal value
- 1.5% if closed within 90 days
- 1.0% within 180 days
- 0.5% after 180 days
- 12-month attribution window
- Stackable with any GTM tier
How Outcome-Based Engagements Work
Define Success
We agree on measurable milestones before work begins
Set the Baseline
Industry benchmarks or your current metrics as the bar to beat
Execute + Report
Weekly updates with verified metrics against your targets
Pay for Results
You pay when milestones are hit, not before
Optional Add-ons
Website Maintenance
Hosting, SSL, backups, security updates, 30 min edits/mo
or $999/yr
AI Code IP Documentation
Human contribution logging for AI-built code · Supports IP claims in M&A
all build tiers
What's Always Included
No Hidden Fees
Transparent pricing, no surprises
Full Ownership
You own everything we build
Documentation
Clear docs for every build
Post-Launch Support
We don't disappear after delivery
Frequently Asked Questions
Why 3-month minimum?
GTM infrastructure takes time to build and optimize. Industry data shows 44% of GTM engineering engagements run 3-6 months, and 24% run 6-12 months. One month isn't enough to see results from pipeline infrastructure.
How does this compare to hiring?
A US-based GTM Engineer costs $135K median salary plus benefits, equity, tooling ($5-50K/yr), and 60-90 day ramp time. Our Revenue Systems Partner tier delivers production infrastructure from week one at $90K/yr — half the loaded cost, no ramp, no equity dilution, and no headcount commitment. See our complete guide to GTM engineering for the full cost breakdown.
What tools do you use?
Our stack includes Clay, Claude Code, n8n, custom Python pipelines, Neo4j graph databases, and proprietary enrichment infrastructure (WalterFetch). We build on the same tools used by 70%+ of GTM Engineers — but we bring the systems architecture that turns tools into pipeline.
How does outcome-based pricing work?
Three options: Pilot engagements waive our professional fee — you only pay if we hit pre-defined milestones (plus technology costs at cost, typically $200-$800). Performance Hybrid retainers reduce your base by 30-50% and add per-result bonuses. Success Fees tie our compensation to closed deals. All outcome metrics are defined and agreed upon before work begins.
What are "technology costs" on pilot engagements?
Third-party expenses incurred during your engagement — data enrichment APIs, email verification, specialized database access. Billed at cost with no markup, itemized on every invoice. Our own infrastructure (servers, AI models, internal tools) is never billed. Typical pilots run $200-$800 in technology costs depending on scope.
What about websites and landing pages?
Website and landing page work is project-based with no monthly commitment. Landing pages from $297, full sites from $1,499. These are standalone services — no GTM tier required.
Ready to Build Your Pipeline Infrastructure?
Start with a free consultation. We'll assess your GTM stack, identify gaps, and recommend the right engagement.