WalterSignal

Neil sent you

Custom built. Bought once. Never rented.

The software that runs the office — quoting, scheduling, customer records, crew logins — and the website out front. Every installation is built to the business. No monthly fee. No per-user fee.

Let’s TalkNo cost. Fifteen minutes.

Research. Validate. Build.

Three steps, and nothing gets built on a guess. The work is shown at each one before it moves to the next. Nobody is asked to trust a slide.

  1. Step 01

    Learning

    The work starts with how the business actually runs. Who calls, what gets written on a scrap of paper, where a job falls through the crack. The build is shaped around your specific business.

    Built around your work — not configured from a template.

  2. Step 02

    Validate

    You see it working, on your own numbers, before the rest of it is built. When twenty years of records move out of an old system, the row counts and the checks come side by side.

    Shown what moved. Never asked to trust that it did.

  3. Step 03

    Build

    It goes live and it belongs to you. The domain is registered in your name, the code is yours, and there is no software rent to keep your own business switched on.

    You own it. One named person is answerable for it.

No monthly fee
There is no subscription. It is bought, not rented.
No per-user fees
Hire five more people. The price does not move.
Five years of updates
Written into the agreement you sign. Not a plan you renew.
You own it
Domain in your name, the code is yours, nothing to rent back.

This is the part you cannot see from the street.

11 pieces of software written from nothing. None of them have an address you can type in. They are what the office actually runs on.

BananaFORCE

The parts a back office gets built out of: customer records, quoting, e-signature, a crew portal, catalog, ordering, inventory, accounting, tickets, scheduling, case files. Each part gets built once and fitted to the business.

  • Quoting
  • Scheduling
  • Crew portal
  • Case files
  • Inventory

filemaker-bridge

Pulls twenty years out of an old FileMaker database into Postgres, then proves it landed: row counts, checksums, every column compared against the original. You get shown what moved instead of asked to trust it.

Voice reception

Answers the phone in a couple of seconds, finds out what the caller wants, and writes it into the system before the call ends.

WalterFetch

A research engine that answers the question, not just the search. It runs one question across several AI research tools, academic papers and the open web, checks the answers against each other, and writes up what holds, with the source for every fact. The same engine tracks live prices, builds dossiers on companies and people, finds and verifies contacts, and delivers straight into a CRM, a spreadsheet, or another agent.

Autonomous coding agent

Writes code on its own machine, on its own branch, in the background. Nothing gets in until it has been read line by line.

Deckwright

Turns data into finished documents. Proposals and reports come out of a fixed template instead of being retyped every time.

Identity resolution

Works out that the same company shows up in four different systems under four different spellings, and ties them together.

Marketing agent

Writes social media posts about jobs the business has actually finished, then holds each one until someone approves it. Nothing is posted without that approval.

Executive assistant

Handles messages, mail and files all day. Runs on a machine in the Fort Wayne office, not on somebody else's cloud.

Lead sourcing

Pulls public licensing and registry records into a clean list with the duplicates taken out, and picks up where it left off if it stops.

Onshape MCP

Drives CAD software by code — sketches, features, assemblies, mates and export, across forty-five operations.

And it ships. Here is the work.

6 businesses around Northeast Indiana, live right now. Open them and check.

digdrivediy.com
The Dig Drive DIY homepage: the black and gold logo over a photo of the shop, an announcement bar for the Harlan Days Car Show, and the latest video panel.

A site that maintains itself

digdrivediy.com
Scheduled publishing
Channel releases reach the site on a schedule, unattended.
Editorial rotation
Each week's selections promoted and the prior set retired to an archive.
Owner-controlled announcements
Campaigns and events published and withdrawn without a developer.

A build like this$7,500

freebiesfireworks.com
The Freebies Fireworks homepage: fireworks over a treeline, a shop-the-catalog button, and counts of products, categories, brands, and locations.

Storefront with tiered pricing

freebiesfireworks.com
Tiered pricing
Retail, wholesale and tax-exempt rates resolved per account by the database.
Multi-location catalog
Inventory held per location, browsable by category, fast at scale.
Customer accounts
Registration, order placement and purchase history under the customer's own login.
Bulk re-pricing
Season pricing revised across the catalog by the owner, in place.
Administrative console
Catalog, inventory, orders, customers, locations, staff, accounting, reporting and site content.

A build like this$25,000

always-be-cleaning.com
The Always Be Cleaning homepage: deep blue, with a sample signed visit report listing completed tasks beside the headline.

Intake through countersigned contract

always-be-cleaning.com
Structured intake
The site assessment captured once and inherited by every stage after it.
Quotation
Estimate numbers, expiry terms, and revision before issue.
Execution
Countersigned contracts returned with declined line items voided.
Crew assignment
Job access scoped to the individual working it.
Completion records
Every visit produces a signed report against that job's specification.
Client portal
Contract, service history and visit records, self-served.

A build like this$35,000

electrotekconsultants.com
The ElectroTek Consultants homepage: a dark page with flame imagery and a request-consultation button.

Staff back office on the firm's domain

electrotekconsultants.com
Directory authentication
Access granted through the firm's own Workspace directory and denied to everyone outside it.
Client register
Accounts, contacts and engagement value held in one record set.
Case management
Forensic files, evidence and findings retained in-house.
Expense capture
Costs booked against the matter that incurred them.
Legacy migration
Two decades of practice moved onto Postgres and reconciled record for record against the source.

A build like this$40,000

journeyaheadresources.com
The Journey Ahead Resources homepage: a warm, quiet room with an armchair, and a begin-your-journey link.

Qualification before the first call

journeyaheadresources.com
Coverage settled
Insurance, eligibility and what the first appointment involves, answered on the page.
Services in plain terms
Specialties named as the person seeking them would name them.
A single conversion path
Every other element on the page subordinated to it.
Filtered intake
Verified inquiries delivered into the system the office already runs on.

A build like this$5,000

joatfw.com
The Jay of All Trades homepage: a navy hero reading "We answer the phone. We show up. We get it done." beside the round JOAT badge.

One page that books the work

joatfw.com
Before and after
The owner's own job photos, paired, in place of stock imagery.
Every service, one page
Lawn, snow, gutters, flooring and hauling, each with its own panel.
Quote request
Name, number and the job, delivered straight to the owner's inbox.

A build like this$2,000

Built on the same equipment the big outfits rent.

Runs on
  • Vercel
  • supabase
  • Cloudflare
  • Google Workspace
  • stripe
  • aws
  • Hetzner
  • Airtable
  • GitHub
  • Anthropic
  • OpenAI
  • Hugging Face
  • Perplexity
  • Resend

Start at the front of the shop.

Dig Drive DIY viewers get a landing page for $1,500, or $1,000 off a custom project: software built for the business beyond a single page, such as online quoting, job scheduling, a customer portal, or moving years of records out of an old system. Custom projects start at $4,000 after the discount.

Landing page

Live in 14 days

$1,500$2,000

One page, written and built to the business. Not a theme with a logo dropped into it.

  • Built to the business, not picked off a template
  • Reads properly on a phone
  • An inquiry form that lands somewhere it gets read
  • Domain registered in the owner's name
  • No monthly fee, no per-user fee

Custom project

From $4,000 after the discount

$1,000 off

Anything beyond a landing page, built to the business.

  • Research tools built and run in-house
  • Old systems brought up to date with your own data
  • Complete systems that can power the whole operation
  • No monthly fee, no per-user fee

Worked example

What a $1,500 landing page returns in year one

Say the page brings in 2 extra inquiries a month, 1 in 4 becomes a job, the average job is $2,500, and 40% of it is kept after materials and labor. Example figures only; the fifteen-minute call swaps in real ones.

Cost
$1,500
once, no monthly fee
Work won
$15,000
6 jobs × $2,500
Kept, after the page
$4,500
4.0× what it cost
Paid back
3 months
then it keeps working

Break-even: the page pays for itself with its second job. On the same figures, a custom project from $4,000 pays for itself at 4 jobs. With no monthly fee, every job after that is kept.

Your numbers

What is your time worth against the fee?

$85/hr

What you would bill a customer for it.

Your experience building websites

Content and media

Doing it yourself

$3,63340 hours + fees

  • Building it in a site builder15 hrs$1,275
  • Learning the site builder first20 hrs$1,700
  • Creating the content5 hrs$425
  • AI assistant for the build month (Claude Pro or ChatGPT Plus)$20
  • Site builder plan, first year (Wix Light)$213

Handed off

$1,500once

  • Live in 14 days
  • None of your hours
  • No monthly fee
  • Domain in your name

You keep $2,133 and 40 hours of paying work. That is the opportunity cost of doing it yourself.

Launch pricing holds through 31 December 2026

Need to chat about what’s possible?

Leave a name and a numberNo cost. Fifteen minutes.

The part people ask on the call.

Answered here so the call can be about the business instead.

What does the landing page cover?

A landing page built to the business rather than chosen from a set of themes — the words, the layout, the photographs you already have, and an inquiry form that puts a name and a number somewhere you will actually read it. The domain is registered in your name and the site is yours once it is live.

How long does it take?

A landing page is live fourteen days from the go-ahead.

What does a custom project cost?

Custom projects start at $5,000, and the final price is set on the call, against the business. Through 31 December 2026, Dig Drive DIY viewers get $1,000 off, so they start at $4,000.

Is there a monthly fee?

No. There is no subscription keeping the site switched on, and no per-user fee — hiring five more people does not move the price. It is bought once.

Who actually builds it?

One named person in Fort Wayne, who is answerable for it. Not an account manager, and not a queue of contractors you never speak to.

What is needed to start?

A logo if there is one, whatever photographs exist, and half an hour on the phone about how the business runs. No words written for a website yet? That is normal. They get written as part of the build.

What if there is a site already?

It gets looked at first. If what is there is working, the honest answer is to say so rather than to sell a replacement. If it is not, the existing address moves across so nothing that already points at the business breaks.

What happens after the site is live?

The site is the front of the shop. Behind it sits the part customers never see — quoting, scheduling, customer records, crew logins — and that is BananaFORCE. It is bought once, with no per-user fee and five years of updates written into the agreement.

Leave a name and a number.

Mike calls you, at a time you pick. Fifteen minutes and you will know what gets built and what it costs. If it is not worth doing, you get told that instead.

Rather type it all out? Use the intake form.

What does the business do?

Two boxes are required. The call goes out from there.

Your number is used to return your call. It is not sold, shared, or added to a list.

WalterSignalFort Wayne, Indiana

Custom software for businesses around Northeast Indiana. Bought once, owned outright, updated for five years.

Leave a name and a number. Mike calls you.

Let’s Talk