I built digdrivediy.com.

YouTube channel and equipment builds

A channel with 330k subscribers and nowhere to send them. The site is the part of the operation that runs while he is on a machine.

Membership-gated tooling

A wood-heat cost calculator his Patreon members get and nobody else does. Everyone else never reaches the page.

Self-updating content

The newest video, its title and its description appear on the site on their own, every week. Nobody touches it.

Client-editable announcements

The event banner is his to change from the shop. It goes up and comes down without a developer in the loop.

Filtered intake

Inquiries land in a structured table behind a honeypot and a rate limit rather than in an inbox full of form spam.

Retail and wholesale fireworks

Retail and wholesale out of the same catalog, which is the part every off-the-shelf store gets wrong.

Two price books, one catalog

Wholesale accounts see wholesale pricing and retail sees retail, enforced at the row level in the database rather than hidden in the UI.

Real checkout

Cart, customer accounts, and order submission across a thousand-plus products in ten locations. Not a quote request form.

Owner-operated pricing

An admin screen where he re-prices in bulk himself, mid-season, without sending anyone a spreadsheet.

Catalog search at scale

Search, categories, brands, and pagination built to stay fast as the catalog grows instead of degrading past a few hundred rows.

Contract office cleaning

They win on being reliable, so the proof of reliability is the first thing on the page rather than the last.

Proof surfaced first

The signed visit report a client receives after every visit is on the page before any claim about reliability is made.

One primary action

Walkthrough booking is the only conversion on the site. Every other path is subordinate to it.

Scope answered up front

Coverage is written out in full so a buyer qualifies himself before a quote is ever requested.

Forensic fire and electrical investigation

Their readers are adjusters and attorneys, so the site is built to survive being checked rather than to be liked.

Bot-verified inquiry pipeline

Consultation requests clear a Turnstile challenge server-side before the office ever sees them.

Written for a hostile reader

Origin-and-cause and product-failure pages built to survive being checked by an adjuster or opposing counsel.

Credential surface

Expert witness qualifications and a 1995 start date presented as verifiable record rather than marketing.

Staff back office

A separate internal application on their own subdomain — cases, CRM, and expenses behind Google sign-in restricted to their domain.

Therapy practice

The first appointment is the hard part, so the site removes every reason to put off making it.

Objections answered pre-call

Insurance and paperwork resolved on the page, so the first contact is a booking rather than a screening question.

Intake before the visit

New client forms available ahead of the first appointment instead of on a clipboard in the waiting room.

Plain-language specialties

Written for the person deciding whether to call, not for a referring clinician.